Competitive Evaluation Studies

The following accounts give examples of recent COMPETITIVE EVALUATION STUDIES completed by Roskill Consulting Group. To protect confidentiality, client names & identifying data have been omitted

Competitive analysis of a minor metal producer

Assignment

The client, a strategic investor, was investigating the competitiveness of a minor metal producer and required a detailed analysis of the market in which the company operated. Of particular interest to the client was in which markets the company held substantial market share and what its strengths and weaknesses were compared to its competitors. The client also required an overview of the main market drivers affecting this particular company’s products.

Approach

A thorough analysis of all companies operating in this particular minor metal market was undertaken with the aim of identifying capacity, output and products. The study utilised Roskill’s extensive online database of press cuttings, published reports and trade data, as well as information on the internet, to gather capacity and output data, products produced, and the main markets to which these products were supplied.

Result

The client was provided with a summary report on the competitive position of the company under investigation together with tables highlighting the key data on competitors for easy comparison.

Analysis of the Russian aluminium industry

Assignment

The client was investigating the possibility of investing in the Russian aluminium sector and therefore required a detailed analysis of the aluminium industry in Russia, with particular reference to the comparative competitiveness of the major Russian aluminium producers.

Approach

Due to the secretive nature of the Russian industry at the time, most of the research that was carried out was desk-based. However, this research was backed-up by data and primary research carried out by Roskill’s associate consulting company in Moscow. This work resulted in an overview of the Russian aluminium industry, with detailed analysis of the main aluminium producers. Roskill was able to provide information on ownership, financial details, company structure and comparative competitiveness of the leading Russian aluminium companies

Result

The client was provided with a detailed and in-depth report on the Russian aluminium industry, which was extremely helpful in providing an insight into a secretive and tangled industry sector following the break-up of the former Soviet Union.